First, the MOJO team begins with market research, followed by a creative brief to ensure we are encapsulating your business brand and all it stands for. Secondly, from there we begin the customized design and development. With meetings and approvals along the way, your logo will be delivered in multiple versions such as Lettermark, Wordmark, Brandmark, and more.
To enhance your brand, a Style Guide is a recommended asset that will not only benefit your company but will make it easier for your vendors to use for needs such as branded apparel or promotional materials. A Style Guide is a Brand Identity Book that encompasses multiple versions of the logo, your brand’s vision, and overall image. Similarly, a Brand Book is the DNA blueprint of your company’s character, showing all details, guidelines, color schemes, fonts, and sizing.
Here’s a deeper look at our logo and brand identity process: