Do you have a logo or a brand?

Maryland Logo & Branding Agency

In marketing, one of the most essential assets you own is your company brand. Your brand identity, along with the ability to communicate accurately and openly with your target audience, is the foundation of your marketing success. In other words, setting yourself apart from your competition relies on consistent and frequent messaging. That is to say, with the right branding agency, you can use your company brand to set the expectation… show the marketplace who you are, and what you stand for.

Branding

Logo and Brand Identity

A company logo can be defined in many ways; however, a logo is where your brand’s story truly begins. Above all, it’s the singular image that communicates your company’s personality and purpose. Like wise, it must speak to the characteristics of your brand as well as connect with your customers.

Graphic Design

Graphic Design

Looking to optimize your marketing initiatives? With frequent and consistent branding through MOJO’s Branding Agency Services, your brand will become easily recognizable, ultimately creating a stronger and more memorable connection with your audience.

Maryland Branding Agency Style Guide

Featured Case Study

Web Design
Digital Marketing
Branding

Glyph Technologies

Glyph Technologies provides trusted storage solutions for professionals in content creation across the globe with their products being distributed in over 75 countries, to 93 online and in-store retailers. In 2013, MOJO became Glyph’s branding agency in Maryland to provide global brand management and support.

Industrial Caulk & Seal, Inc. used MOJO’s services to help revamp our website as well as come up with some other creative marketing ideas. Throughout the entire process, MOJO was able to communicate updates, suggestions, concerns, etc. with ease and simplicity. We’ve used the other “guy” in the past and now consider ourselves lucky to have found MOJO as they made this entire process a breeze… Look forward to years of service from them with any website/ marketing needs.

Cory Flohr

Elevate Your Brand with A Great Logo Design

Developing your brand identity can be tricky, especially if you’re new to the business, or if you’re struggling to show why your company is the best in the field. However, with seventeen years of experience, our branding agency provides the experience you need to design, deploy, and promote your brand identity.

Most importantly, when you partner with MOJO, we work to promote your brand. Whether your company needs a logo, flyer, vehicle wrap, or an entire rebrand, MOJO is here to take your business to the next level. With our elite team of in-house branding designers, each of our clients goes through a detailed branding process that is sure to capture the core of your company.

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Ready To Get Started With MOJO? Contact Us Today.

Case Study

Logo & Brand Identity

First, the MOJO team begins with market research, followed by a creative brief to ensure we are encapsulating your business brand and all it stands for. Secondly, from there we begin the customized design and development. With meetings and approvals along the way, your logo will be delivered in multiple versions such as Lettermark, Wordmark, Brandmark, and more.

To enhance your brand, a Style Guide is a recommended asset that will not only benefit your company but will make it easier for your vendors to use for needs such as branded apparel or promotional materials. A Style Guide is a Brand Identity Book that encompasses multiple versions of the logo, your brand’s vision, and overall image. Similarly, a Brand Book is the DNA blueprint of your company’s character, showing all details, guidelines, color schemes, fonts, and sizing.

Here’s a deeper look at our logo and brand identity process:

Your Brand Story

Step 1: Your Brand Story

Your brand has a story to tell and we want to hear it! We want to understand your brand’s goals and values that will connect with your prospects and customers. In creating a personality for your brand, your company can grow beyond a set of products and services.

Align Your Brand

Step 2: Align Your Brand

After we understand your brand’s story and values, the fun begins. Brainstorming words to describe your brand is the next step in the creative process. Beyond “professional and knowledgeable” we look for differentiators so you will stand apart from your competition.

Step 3: Sketches and Drafts

Let the doodling begin! Some of the best logos started out as a simple and humble sketch – hello Nike swoosh. Be it geometric or organic, playful or sophisticated, classic or modern, we will create logo drafts that reflect your brand.

Align Your Draft

Step 4: Align Your Draft

We don’t stop with a logo draft. The next step is to look at your logo with new eyes – from your customer’s perspective. Your logo must both reflect your brand, but also resonate with your ideal customer.

Refinement

Step 5: Refinement

After we have a basic logo draft, we work to refine it. Whether it’s trusting blue, regal purple, or stand-out orange, we’ll add the perfect color scheme to your logo design as well as various vertical and horizontal orientations.  In short, we want your logo to look great everywhere!

Scaling Consistency

Step 6: Scaling Consistency

Consequently, with logos and iconography finalized, the next step is keeping consistency across your team and over time. Creating a brand book or style guide are two ways we make sure your new logo is accurately represented, every time.

Maryland Branding Agency Style Guide for Nealey Auto Service

Featured Case Study

Videography
Digital Marketing
Branding

Nealey Automotive

Nealey Auto is a professional, purpose-driven, full-service auto repair facility located in Edgewater, MD. Nealey Auto’s had core purpose and mission, but they needed a brand that would embody their company message.  Our branding agency came through.

Graphic Design

Through frequent promotion through MOJO’s Graphic Design services, your brand will become easily recognizable, ultimately creating a stronger and more memorable connection with your audience.  That is to say, great graphic design can help support your marketing with a beautiful and enticing message.

The MOJO Team can fulfill any design task that is needed for your next campaign. Whether you are looking for brochures, social creativity, illustrations, infographics, or needing to complement a campaign, the sky is the limit with our graphic design capabilities! Graphic design improves your marketing efforts throughout all channels and is a key factor in creating a professional brand.

Social Media

Social Media

Effective social media goes hand and hand with great graphic design. Posts with images produce 650% higher engagement than text alone. Visual content is more engaging and 40x more likely to be shared.

Brochures and Illustrations

Brochures and Illustrations

Brochures and illustrations are go-to resources for your sales team. Support their efforts with clear and visually appealing information that communicates your brand’s professionalism in addition to its services.

Infographics

Infographics

Infographics build awareness and boost engagement. Whether you want to create a timeline that explains a process or to visually communicate your brand’s differentiators, infographics are easy to digest and shareable.