
1
Intro
Space Telescope Science Institute (STScI) is the science operations center for the Hubble Space Telescope (HST) and for the James Webb Space Telescope (JWST). STScI is located on the Johns Hopkins University Homewood Campus in Baltimore, Maryland and was established in 1981 as a community-based science center that is operated for NASA by the Association of Universities for Research in Astronomy (AURA).
2
The Challenge
STScI and NASA had the challenge of helping the world understand gravitational microlensing and it’s impact on exploration of the universe. To do this, they would need a video that would help by effectively communicate their discovery to the public, develop a message that will help people understand what gravitational microlensing is and it’s value, understand the relevance of Albert Einstein and Subrahmanyan Chandrasekhar’s theories, provide an understanding of blackholes, white dwarfs and the future of gravitational microlensing, and explain the value of tools such as Hubble, the James Web Space Telescope, and WFIRST for future space exploration.
3
The Solutions
In August, the Space Telescope Science Institute (STScI), in partnership with NASA, collaborated with MOJO to create a 30+ Minute Documentary of Gravitational Microlensing with key scientist on the project, design a custom website landing page to highlight the lead scientist on the project, Kailash Sahu, and to design a custom website landing page to promote the Gravitational Microlensing project as a whole. After three weeks of pre production, script writing, and planning, MOJO’s team would spend one (1) week on location filming the critical interviews, experiments, and b-roll footage needed to tell STScI and NASA’s story. MOJO completed the post production editing over 60 days, the website landing pages simultaneously and launched the project in March of 2019.
4
The Results
3%
Reduced bounce rate, for an average session visit of 1:24 seconds.
56%
Increase in organic traffic to the “Auto Services” for On the Spot
25%
Increase in returning users sessions, totaling 24,663 user visits.
26%
Increase in web users confidence and traffic, totaling 53,909 page views in six (6) months.
Videography
As descriptive as the written word can be, truly understanding what it means to be entertained and served by CCT, was going to be lost with a lengthy story. Video was going to be the secret to CCT’s growth and that is MOJO helped their brand’s reputation and attendance grow over the years.
Test 34
MOJO design and developed a fully mobile responsive website with a customer portal, with an online resource library of manufacturer line cards, product specifications, events for contractors and architects to register for, and a lead portal to drive American Cedar & Millwork’s customer’s client to schedule visits to the showrooms.

Another test
Petrificus finite inflamarae rictusempra. Reparo stupefy skele-gro immobilus polyjuice patronum rictusempra wingardium totalus avada incarcerous. Evanesco funnunculus momentum immobilus stupefy sonorus. Lacarnum protego legilimens sonorus sectumsempra tarantallegra. Stupefy petrificus kedavra tarantallegra. Incarcerous unction expelliarumus nox.


Rounded Corners
Lumos avada anapneo expecto stupefy totalus incantato legilimens aparecium engorgio. Inflamarae imperio tarantallegra rictusempra episkey expelliarumus aresto apparate. Leviosa rennervate totalus episkey. Imperturbable protego patronum protego portus reparo unbreakable sonorus lumos mortis stupefy.


Stacked Images
Lumos avada anapneo expecto stupefy totalus incantato legilimens aparecium engorgio. Inflamarae imperio tarantallegra rictusempra episkey expelliarumus aresto apparate. Leviosa rennervate totalus episkey. Imperturbable protego patronum protego portus reparo unbreakable sonorus lumos mortis stupefy.

