From engaging fans on social media and building trust in your target audience, to dramatically boosting your SEO performance, there are some pretty spectacular benefits of video marketing.
Here we take a closer look at five of them, and also dive into some real-world examples of video marketing done right.
1. Video Builds Trust
Before you can make sales, you first have to establish trust with your audience – and video is an extremely effective way to do so. Instead of just words on a page, video puts a face to your brand and allows your passion for what you do to really shine through.
In fact, an interesting and entertaining video can boost a consumer’s purchase intent by as much as 97%!
Video testimonials from satisfied customers, like this awesome one from Nealey Auto Service, can be even more powerful. Nealey is an auto repair facility located in Edgewater, Maryland.
From their website, it’s obvious they know what they’re talking about…
But what do their customers think?
What’s their service like?
What can a first-time client expect?
Their video testimonial answers all these questions, straight from the horse’s mouth. You don’t have to take their word for it, you can hear about the customer experience first-hand.
In this way, video testimonials help overcome the natural and understandable skepticism consumers may have in making a buying decision.
Another powerful benefit of video marketing is building trust through telling the story of your company culture.
Their motto, “Inspiring Values”, translates into outstanding customer service, free shuttle service, complimentary roadside assistance, and a 3-year 36,000 warranty backed by experienced ASE Certified Technicians. Through the video they convey their brand message as well as their commitment to uphold it.
2. Video Explains Everything
If a picture says a thousand words, then a video speaks volumes.
When you’re trying to help customers understand a complex subject or topic, making them wade through pages and pages of text is probably not the best way to do it. Video, animations, and visuals are much easier to digest and allow you to get a lot of information across in just minutes.
According to Wyzowl’s 2021 State of Video Marketing report, 94% of people have watched an explainer video to learn more about a product or service.
And when asked how they’d most like to learn about a product or service, 69% said they’d prefer to watch a short video. Compare that to the measly 2% who’d like a sales call or demo, and it’s clear why every brand should be investing in video marketing!
Here’s a perfect example from Advanced Metrics, a SaaS company software that provides solutions for human service agencies and healthcare organizations.
Despite the highly technical nature of the software they provide, their use of imagery and animated text in the above video makes it easy for potential users to understand the key features and benefits they have to offer, without getting bogged down in technical jargon.
3. Video is Made for SEO
Did you know that websites which make use of optimized video content are 53 times more likely to appear on the first page of Google results? That’s pretty staggering, but there are lots of reasons video marketing is so good for SEO.
Firstly, people like watching videos. If they’re available on your site, then there’s a good chance they’ll stick around to view them. This in turn increases dwell time on the page, which search engines take as an indicator the page has useful and relevant content. The average user spends 88% more time on a website that contains a video.
And if you’re hosting your videos on giant platforms like YouTube or Vimeo, you’re leveraging their traffic to bring referral and social traffic to your website. That’s great for SEO too.
A video that answers the questions potential customers are asking has an excellent chance of ranking all on its own in search engines. So even if a prospect has never heard of you, they might end up on your website through your video.
4. Video is Social
People are twice as likely to share videos with their friends than any other type of content, according to Wyzowl. Unlike plain text or static images, video catches and holds our attention. Add the additional element of sound, and it’s easy to see why we find videos so captivating, and worth sharing.
Savvy marketers know first-hand that social video generates 12 times more shares than text and images combined. And who doesn’t like the idea of their target audience spreading the word for them?
5. Video has Strong ROI
Of course, the proof is in the pudding. So, is spending money on video marketing a wise investment? Here’s what marketers who use it regularly have to say:
- 84% of video marketers say video has helped them generate leads.
- 86% of video marketers say video has increased traffic to their website.
- 78% of video marketers say video has directly helped increase sales.
One of the biggest benefits of video marketing is that it lasts. Well-made video with useful, interesting, relevant (or even just entertaining) content is evergreen. You will continue to see a return on your investment for months and even years to come.
Convinced you need to add video to your marketing strategy, but not sure where to start? Speak to a strategist.
Let the MOJO team of creative geniuses, storytellers, and videography masterminds help you! Get in touch, or take a peek at the epic Baltimore video productions we have created for our incredible clients.