A MOJO Case Study

American Cedar & Millwork

Engagement started August 2016
Web Design
Digital Marketing
Videography

Intro

American Cedar & Millwork is the premier source of quality building materials in the Mid-Atlantic region. From cabinetry to windows and doors to decking and more, American Cedar & Millwork building professionals will use their top-level expertise to deliver the materials you need to bring your project to life!

American Ceder and Millwork

The Challenge

American Cedar & Millwork’s competitive industry had a quickly changing landscape, and their target customers (architects, builders, and residential luxury homeowners) were quickly looking for suppliers with the resources, knowledge base, and responsive service that the internet made possible. To grow their audience, remain competitive, and to better serve their target customers, American Cedar & Millwork would need to look for a new strategy to engage their existing and future customers in mediums they were accustomed to maintaining.

The Solutions

American Cedar & Millwork selected MOJO as their marketing partner. Once our two teams began introductions and site visits, it was clear that our two company’s paths would align for many years. MOJO collaborated with leadership to not only design and develop a website synonymous with their quality and values, but MOJO needed to capture their story and create a digital marketing plan that would elevate their brand, relevance, and capabilities to the mid-Atlantic over five locations.

MOJO designed and developed an enterprise-level search engine friendly and responsive website, complete with a customer portal for architects and builders, an event management system, and a product/manufacturer database they could manage internally. Upon the website’s launch, MOJO also storyboarded, scripted, filmed, and provided post-production work for their anchor mills and showrooms in Delaware, Maryland, and North Carolina. Immediately after several assets, including showroom displays, email templates, social graphics, vehicle vinyl, sales slicks, business cards, and numerous print collateral pieces, MOJO began working with American Cedar & Millworks internal marketing team to create and execute several digital marketing campaigns, including the company’s largest event, their 35th Anniversary.

The Results

MOJO designed and developed the company’s new website, which only became a resource for continuing education opportunities with their customers, but it surpassed their initial expectations for both user experience and performance.

  1. Increased SEO rankings by 59% on average in the first year.
  2. Increased average time spent on site to 1:52 per visit.
  3. Decreased the bounce rate on the site by 21% to a three (3) years 55% average.
  4. Increased continuing education attendance by 11%
  5. Created numerous marketing assets and templates the company uses everyday.

Reach Out

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Custom Website and Development

MOJO design and developed a fully mobile responsive website with a customer portal, with an online resource library of manufacturer line cards, product specifications, events for contractors and architects to register for, and a lead portal to drive American Cedar & Millwork’s customer’s client to schedule visits to the showrooms.

American Ceder and Millwork Custom Website and Development

Videography and Animation

There is no better storytelling tool than video when it comes to demonstrating value with luxury brands to their target customer. MOJO has published numerous videos to help potential costumes see and hear why American Cedar & Millwork is the brand to use.

Digital Marketing

Whether it was a digital marketing campaign for a quarterly event or its 35th Anniversary, MOJO incorporated email marketing, search engine optimization, off-site social media management, and reputation management to increase brand awareness and conversions.

Technologies

Drupal