Together our two teams would begin brainstorming and looking objectively at their customer base, their needs, and reflecting on the impact they wished to make in the industry. The MOJO team focused on the basic premise of the print industry… C.M.Y.K. From the kick-off of the brainstorming session to the placement of the last pixel, we knew that we had to create a brand that embodies the meaning of I.N.K. and business innovation. Using the four primary CMYK colors, which are the industry’s premise, MOJO presented the colors using pixels but in the shape of an abstract “splash” that implied movement and creativity.
Once the brand was memorialized, we began looking at DCI’s competitors, their business rules, goals, and sales objectives. After evaluating their network infrastructure, marketing needs, and inventory management platforms, we designed and developed a robust e-commerce platform that would scale with the company for years to come. Most importantly, we provided DCI with the ability to add category and user-specific pricing with more options and control than their competitors could offer.