A MOJO Case Study

HAVTECH

Engagement started February 2018
Web Design
Web Development & Mobile Apps
Branding

Intro

The leading commercial HVAC supplier on the east coast, distributing HVAC installer and services companies. As an educator, service and product supplier, HAVTECH needed a new marketing and branding partner.

Havtech

The Challenge

The company had been in business for several decades, and there was a need for overhauling all their marketing materials and brand image. HAVTECH wanted to redesign every piece of print collateral, redecorate their brand image in their storefronts and corporate office spaces, but they needed to increase their brand awareness with their target customers for HAVTECH the subsidiaries of HAVTECH Holdings, including Thermal Tech and AEROTHERM.

The Solutions

The re-branding effort required a robust style guide that included guidelines for both print and digital marketing initiatives. MOJO developed an online portal and mobile applications that would allow operational staff to create events for continuing education (CE) classes and more frequent communication with the technicians they served. Additionally, MOJO designed digital ads, videos, social media campaign strategies that the client could manage, provide graphic design, videography, and general marketing consulting to educate HAVTECH’s customer base and be first of mind.

The Results

HAVTECH needed full agency of record services from MOJO, including vendor management, reporting, and execution of all asset development. Below are some of the highlights from our engagement:

  1. Design a corporate branding style guide to serve the company’s 300+ team to ensure all customer facing touch points provided a frequent and consistent message within three (3) months of it’s launch.
  2. Developed a mobile application and online portal complete with e-commerce and event management, serving 25,000 technicians and HVAC service companies in the Quad-state area including DC-MD-VA-WV.
  3. Increased continuing education class attendance by 18%
  4. Developed online payment method to decrease continuing education no-show/cancellations by 35.20%
  5. Developed over 120 unique marketing assets including power points, business card templates, flyers, folders, way finding signs, branded decor, 15 sales funnels/landing pages, and an international travel event materials for 250 VIP attendees.

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Branding and Graphic Design

HAVTECH’s influence in the commercial and residential HVAC market demands a strong branding presence that communicates confidence and leadership in their industry. MOJO’s collaboration and objective creativity was focused on exceeding HAVTECH’s expectations of quality marketing.

Mobile Application

With customer education and repeat engagement being priorities for HAVTECH, it was up to MOJO to leverage technology and creativity to serve their operational needs and branding needs simultaneously.

Havtech Mobile Applications

Custom Website Design and Development

MOJO developed solutions that complemented HAVTECH’s operational needs as well as creating a marketing and communication channel for HAVTECH’s marketing staff, sales teams, field techs and their customers for the entire east coast region.

Havtech Custom Website Design and Development

Technologies

Drupal

“Alex and the entire team at MOJO delivers high quality work and exceptional customer service. MOJO was selected as our partner when we decided to outsource our digital marketing needs – and the decision has allowed us to deliver on multiple sales campaigns with a consistent brand image. To have MOJO as our partner, we are able to incorporate new ideas, tools and technologies to allow us to provide our customers with an exceptional customer experience.”