MOJO began their three-phased approach first, developing a brand that gave them flexibility and the feeling of confidence that a larger and more established brand offered. MOJO included a complete style guide, marketing assets, print collateral, email signatures, and even smocks for the cleaning teams to wear. Secondly, MOJO worked with teams to design a custom, mobile responsive website catering to Sentral Services’ target customers. Additionally, MOJO’s photographers captured quality imagery that told Sentral Services’ unique story and instilled the confidence their customers needed to engage in long-term contracts.
Thirdly and most importantly, the MOJO team designed, developed, and deployed an Android mobile application that would become the operational backbone of the company’s reporting and accountability platform for customers. Operators on-site would have delivered custom cleaning objectives that would require post-cleaning photos and, upon submission, would be later compiled in a PDF report that would be mailed to Sentral Services’ management team and client on a daily, weekly, or monthly basis.