A MOJO Case Study

American Cedar & Millwork

Engagement started August 2016



American Cedar & Millwork is the premier source of quality building materials in the Mid-Atlantic region. From cabinetry to windows and doors to decking and more, American Cedar & Millwork building professionals will use their top-level expertise to deliver the materials you need to bring your project to life!


The Challenge

American Cedar & Millwork’s competitive industry had a quickly changing landscape, and their target customers (architects, builders, and residential luxury homeowners) were quickly looking for suppliers with the resources, knowledge base, and responsive service that the internet made possible. To grow their audience, remain competitive, and to better serve their target customers, American Cedar & Millwork would need to look for a new strategy to engage their existing and future customers in mediums they were accustomed to maintaining.


The Solutions

American Cedar & Millwork selected MOJO as their marketing partner. Once our two teams began introductions and site visits, it was clear that our two company’s paths would align for many years. MOJO collaborated with leadership to not only design and develop a website synonymous with their quality and values, but MOJO needed to capture their story and create a digital marketing plan that would elevate their brand, relevance, and capabilities to the mid-Atlantic over five locations.


The Results

MOJO designed and developed the company’s new website, which only became a resource for continuing education opportunities with their customers, but it surpassed their initial expectations for both user experience and performance.


Increase in SEO rankings on average in the first year.


Increased average time spent on site to 1:52 per visit.


Decreased in bounce rate


Increase in continuing education attendance

Web Design

MOJO design and developed a fully mobile responsive website with a customer portal, with an online resource library of manufacturer line cards, product specifications, events for contractors and architects to register for, and a lead portal to drive American Cedar & Millwork’s customer’s client to schedule visits to the showrooms.


There is no better storytelling tool than video when it comes to demonstrating value with luxury brands to their target customer. MOJO has published numerous videos to help potential costumes see and hear why American Cedar & Millwork is the brand to use.

Very professional established company that is all about their clients. Whoever it is they work with, they make it all about them and getting the results that will bring them back for more MOJO. Highly recommended.

LogoZone Promotions

MOJO has been wonderful in providing the service and skill we like and continue to like. I look forward to a long a creative future with them. they are good people and I am proud to know them.

Robert Wall

Great partnership as our website host with superb customer care and support.

TheBWIBusiness Partnership

I have participated in events, training and education sponsored by the team at MOJO. I appreciate the creativity and knowledge they provide for their clients. The digital world changing all the time. If you partner with MOJO they will keep you on target and ahead of the curve.

Chuck MacDonald

They are professional, great to work with and very responsive. High quality product at a reasonable price. Value.

Kip Howlett

Very knowledgeable and friendly staff! A pleasure to work with!

Chris Jones

MOJO created an excellent SEO website for the Maryland Retailer’s Association and we couldn’t be happier. It was a pleasure to work with the team!

Cailey Locklair