A MOJO Case Study
Havtech
Engagement started February 2018
The leading commercial HVAC supplier on the east coast, distributing HVAC installer and services companies. As an educator, service and product supplier, HAVTECH needed a new marketing and branding partner.
The company had been in business for several decades, and there was a need for overhauling all their marketing materials and brand image. HAVTECH wanted to redesign every piece of print collateral, redecorate their brand image in their storefronts and corporate office spaces, but they needed to increase their brand awareness with their target customers for HAVTECH the subsidiaries of HAVTECH Holdings, including Thermal Tech and AEROTHERM.
The re-branding effort required a robust style guide that included guidelines for both print and digital marketing initiatives. MOJO developed an online portal and mobile applications that would allow operational staff to create events for continuing education (CE) classes and more frequent communication with the technicians they served. Additionally, MOJO designed digital ads, videos, social media campaign strategies that the client could manage, provide graphic design, videography, and general marketing consulting to educate HAVTECH’s customer base and be first of mind.
Glyph Technologies in-house marketing department and MOJO work together to develop templates, new campaign strategies, and engaging storytelling through multiple mediums every day. Below are some of the highlights from our engagement:
Developed a mobile application & online portal complete serving 25,000 technicians and HVAC service
Increase in continuing education class attendance
Decrease in continuation no-show/ cancellations through development of online payment method
HAVTECH’s influence in the commercial and residential HVAC market demands a strong branding presence that communicates confidence and leadership in their industry. MOJO’s collaboration and objective creativity was focused on exceeding HAVTECH’s expectations of quality marketing.
MOJO developed solutions that complemented HAVTECH’s operational needs as well as creating a marketing and communication channel for HAVTECH’s marketing staff, sales teams, field techs and their customers for the entire east coast region.
