A MOJO Case Study
Glyph Technologies
Engagement started September 2012
Engagement started September 2012
Glyph Production Technologies is a trusted digital storage company offering storage solutions that are thoughtfully designed with products as simple as they are elegant. Backed by an extraordinary warranty and support team, Glyph drives work so you can focus on creating.
Over several years, Glyph was struggling to develop a brand that visually instilled the same confidence their customers depended on with their product. Their sales people, retail displays, social media, digital marketing and their website was losing traffic and customers. Their in-house marketing team was looking to partner with an agency that could execute their plan quickly to leverage the increased demand for a superior product in the external hard drive industry.
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
Glyph Technologies in-house marketing department and MOJO work together to develop templates, new campaign strategies, and engaging storytelling through multiple mediums every day. Below are some of the highlights from our engagement:
Eight (8) year average website bounce rate increase
Five (5) year email open rate increase
Direct to consumer online sales increase
Social media post engagement for Facebook and Instagram increase
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
Very professional established company that is all about their clients. Whoever it is they work with, they make it all about them and getting the results that will bring them back for more MOJO. Highly recommended.
LogoZone Promotions
MOJO has been wonderful in providing the service and skill we like and continue to like. I look forward to a long a creative future with them. they are good people and I am proud to know them.
Robert Wall
Great partnership as our website host with superb customer care and support.
TheBWIBusiness Partnership
I have participated in events, training and education sponsored by the team at MOJO. I appreciate the creativity and knowledge they provide for their clients. The digital world changing all the time. If you partner with MOJO they will keep you on target and ahead of the curve.
Chuck MacDonald
They are professional, great to work with and very responsive. High quality product at a reasonable price. Value.
Kip Howlett
Very knowledgeable and friendly staff! A pleasure to work with!
Chris Jones
MOJO created an excellent SEO website for the Maryland Retailer’s Association and we couldn’t be happier. It was a pleasure to work with the team!
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