A MOJO Case Study

Glyph Technologies

Engagement started September 2012

01

Intro

Over several years, Glyph was struggling to develop a brand that visually instilled the same confidence their customers depended on with their product. Their sales people, retail displays, social media, digital marketing and their website was losing traffic and customers. Their in-house marketing team was looking to partner with an agency that could execute their plan quickly to leverage the increased demand for a superior product in the external hard drive industry.

02

The Challenge

Over several years, Glyph was struggling to develop a brand that visually instilled the same confidence their customers depended on with their product. Their sales people, retail displays, social media, digital marketing and their website was losing traffic and customers. Their in-house marketing team was looking to partner with an agency that could execute their plan quickly to leverage the increased demand for a superior product in the external hard drive industry.

03

The Solutions

MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.

04

The Results

Glyph Technologies in-house marketing department and MOJO work together to develop templates, new campaign strategies, and engaging storytelling through multiple mediums every day. Below are some of the highlights from our engagement:

20%

Eight (8) year average website bounce rate increase

27%

Five (5) year email open rate increase

120%

Direct to consumer online sales increase

230%

Social media post engagement for Facebook and Instagram increase

Web Design

MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.

Digital-Marketing

MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.

Branding

MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.

Very professional established company that is all about their clients. Whoever it is they work with, they make it all about them and getting the results that will bring them back for more MOJO. Highly recommended.

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I have participated in events, training and education sponsored by the team at MOJO. I appreciate the creativity and knowledge they provide for their clients. The digital world changing all the time. If you partner with MOJO they will keep you on target and ahead of the curve.

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They are professional, great to work with and very responsive. High quality product at a reasonable price. Value.

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