A MOJO Case Study
On The Spot Mobile Detailing
Engagement started May 2019
On the Spot’s mobile car, RV, boat, motorcycle, and dealer detailing services holds a reputation for being a customer-first company. We take pride in being part of an industry where such conditions are rare.
Improve the company image with a new rebranding effort, maintain their existing SEO rankings, redesign their website, increase their digital marketing and brand awareness. Most importantly, develop marketing campaigns for all four seasons that correspond with drivers and the post COVID offerings.
The re-branding effort required a robust style guide that included guidelines for both print and digital marketing initiatives. MOJO then designed digital ads, videos, social media campaign strategies that the client could manage, provide graphic design, videography, and general marketing consulting.
On the Spot was looking for a marketing partner with proven experience, creativity and consistency to evolve their company’s image and branding consistency. Below are some of the highlights from our engagement:
Reduced bounce rate, for an average session visit of 1:24 seconds.
Increase in organic traffic to the “Auto Services” for On the Spot
Increase in returning users sessions, totaling 24,663 user visits.
Increase in web users confidence and traffic, totaling 53,909 page views in six (6) months.
On the Spot leadership had developed and established a great online presence for most keyword searches in their marketplace. They asked MOJO to ensure that they would maintain their presence, expand on their SEO rankings, and support their marketing message and services to their customers in a unique way that aligned with the quality of service On the Spot was known for.
On the Spot provides an unmatched level of service that eludes most service providers in their auto detailing industry. On the Spot’s leadership asked MOJO to rethink their brand and develop a flexible and scalable brand that would support them for the years to come no matter what type of vehicle or customer they served. MOJO Delivered.
