A MOJO Case Study
Glyph Technologies
Engagement started September 2012
Glyph Production Technologies is a trusted digital storage company offering storage solutions that are thoughtfully designed with products as simple as they are elegant. Backed by an extraordinary warranty and support team, Glyph drives work so you can focus on creating.
Over several years, Glyph was struggling to develop a brand that visually instilled the same confidence their customers depended on with their product. Their sales people, retail displays, social media, digital marketing and their website was losing traffic and customers. Their in-house marketing team was looking to partner with an agency that could execute their plan quickly to leverage the increased demand for a superior product in the external hard drive industry.
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
Glyph Technologies in-house marketing department and MOJO work together to develop templates, new campaign strategies, and engaging storytelling through multiple mediums every day. Below are some of the highlights from our engagement:
Eight (8) year average website bounce rate increase
Five (5) year email open rate increase
Direct to consumer online sales increase
Social media post engagement for Facebook and Instagram increase
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the roll out of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to server their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.
