A MOJO Case Study
Microcom Environmental
Engagement started July 2017
Microcom Environmental provides industry-leading satellite communication equipment – covering GOES, EUMETSAT, INSAT, Himawari, & ARGOS/SCD – allowing us to provide the most reliable of environmental solutions. Microcom Environmental has the products and people ready to deliver comprehensive solutions for your environmental monitoring needs.
Microcom Environmental needed to improve their corporate messaging and revitalize their brand in their customer’s eyes to remain competitive and to instill confidence that the company was evolving with technology. Additionally, the client needed to ensure customers could easily understand their product offerings and see their global footprint.
The corporate rebranding effort included a style guide and identity package. MOJO then began to create a fully mobile responsive, user-friendly website that highlighted their product offering, provided photography that clearly showed their products’ application. We collaborated with their marketing team for their brand and website reveal campaign. Lastly, we provided training for Drupal, implemented analytics, and optimized their KPI requirements for reporting.
MOJO’s new brand and newly designed and developed company website, changed not only how the customers viewed Microcom Environmental, but also how they viewed themselves.
Decrease in annual spending. With a new CMS, the client managed 99% of the website content.
Increased average time spent on site to 3:13 per visit
Decrease in bounce rate on the site to a two (2) years 47% average
Environmental science, radars, and satellites aren’t typically exciting to most, but for those who are and know what to look for, the stakes are high, and the contracts are long. Finding an agency partner and a company that you can feel confident in starts with the branding, and this is where MOJO started.
Microcom Environmental’s vice president of marketing had a vision of how the website could serve business development and increase their company image simultaneously; the key was working with MOJO to execute the plan.
