100% of Our Search Growth Came From One Thing. Here's 90 Days of Proof.
By Cara Bunda • June 12, 2026 • Digital Marketing
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By Cara Bunda • June 12, 2026 • Digital Marketing
By Cara Bunda • June 12, 2026 • News, Digital Marketing
Earlier today we published the full process we run to measure and improve a business's visibility in AI search — the three audits, the content and authority build, the improve-and-measure loop. We closed that piece with a promise: that it was the what we do and why, and that a companion article would put the process directly against real data so you could see the what it moved in the numbers rather than taking our word for it.
This is that article.
We pulled Google Search Console data for mojo.biz and compared the most recent 90 days — March 11 through June 10, 2026 — against the 90 days immediately before it. That period-over-period view is the honest one, because it doesn't just show that traffic went up; it shows what drove the increase. And what it shows is stark enough that we made it the headline: across the whole site, essentially all of our search-click growth in the last quarter came from the GEO content. Strip that content out and the site would have gone backwards.
Here's the full read — the growth, the one metric that dropped, and why that drop is exactly what this strategy looks like when it's working.
Comparing the last 90 days to the prior 90:
Three numbers, and they only make sense together. Impressions nearly doubled. Clicks rose by about a fifth. And because impressions grew far faster than clicks, the click-through rate fell. Two of those three moved in the direction you'd want; one didn't. We'll deal with the one that dropped head-on, because it's actually the most revealing number of the three.
The 22% click increase sounds modest until you ask where it came from. So we split every URL on the site into two buckets: the GEO content cluster — the explainers, self-audits, data studies, and industry-depth pieces we've built as part of this process — and everything else, meaning the older commercial and services catalog.
The GEO cluster, period over period:
The rest of the site, over the same window:
Read those two together and the headline writes itself. The GEO content went from a rounding error — 3% of clicks — to nearly a quarter of everything the site earns from search. The older catalog dipped a little, as established pages naturally fluctuate. Net the two against each other and the conclusion is unavoidable: 100% of the site's click growth, and then some, came from the GEO content. The new content didn't just add to the total; it carried a total that would otherwise have shrunk.
Twenty-two of the cluster's pages had effectively zero search presence in the prior period — they either didn't exist yet or weren't surfacing at all. This quarter, those same pages are a meaningful share of the site's traffic. That's not optimization of existing assets. That's a new traffic engine being built and switched on, visible in the data over a single quarter.
The cluster's growth isn't evenly spread — it's led by a handful of pieces that went from nothing to page one. The clearest is the anti-AI-backlash article: zero clicks in the prior period, 68 clicks this period, at an average position of 6.3. From not existing in search to the single most productive editorial page on the site, in one quarter.
The rest of the leaderboard tells the same story:
Across the whole cluster, 27 of the 31 pieces now drawing impressions sit on page one of Google, at an average position of about 8.1. That is the strategy, and the strategy is ranking.
Zooming into just the most recent 90 days, the trend holds at the daily level too. Broken out by month, the average daily clicks climbed steadily:
And the click-through rate within this period rose alongside it — from 0.115% in March to 0.160% in early June. So the period-over-period CTR is down versus the prior quarter, but the in-quarter direction is up and to the right. Both things are true at once, and the next section explains why.
Click-through rate fell 35% versus the prior quarter, from 0.205% to 0.134%. We're not going to bury that or spin it, because understood properly it's the single best evidence that the strategy is doing exactly what it's supposed to.
CTR is clicks divided by impressions. It falls when impressions grow faster than clicks — which is precisely what happened here: impressions up 87%, clicks up 22%. The question is why impressions nearly doubled, and the answer is the GEO content. Three months ago the site surfaced for a relatively narrow set of queries, many of them branded or bottom-of-funnel, where the people searching already knew MOJO and clicked at a high rate. The GEO content threw the doors open to a vastly wider universe of informational, top-of-funnel questions — "why do 58% of Google searches never click," "does near-me still matter," "how do I get cited by AI" — questions asked by people who don't know us yet and who are researching, not buying.
Those queries convert to clicks at a lower rate than someone typing your company name. So as you win thousands of them, your average CTR falls even as your total clicks rise. A falling CTR driven by an 87% surge in impressions isn't decay — it's the arithmetic of casting a much wider net. The dangerous version of falling CTR is when impressions are flat and clicks are dropping. That is the opposite of what's in this data.
In other words: the dropped metric and the growth metric are the same event, viewed from two angles. We expanded reach faster than we expanded clicks, on purpose, because top-of-funnel visibility is how a business gets into the consideration set long before anyone is ready to buy.
A measurement piece is only as credible as the things it's willing to admit, so here's what this data does not show.
It does not show movement on the hardest commercial head terms yet. The high-intent, high-revenue queries — "web design company," "website design services," and their near-me variants — still sit on page three or four with huge impression counts and almost no clicks. The GEO content is winning informational and topic-authority queries; it has not yet dragged the most competitive commercial terms up with it. That's the next climb, and we're not pretending it's done.
Branded search still drives the largest single share of clicks. People searching "mojo creative digital," "mojo creative," and "mojo agency" remain the biggest direct click source. The GEO clicks are growing fast and now represent 23% of the total, but the absolute volume is still early-stage. We're showing you a trend bending hard in the right direction, not a finished outcome.
And 90 days against 90 days is a quarter, not a destiny. One strong quarter with a nine-fold cluster increase is a powerful signal, but it's a signal, not a guarantee. The responsible thing is to publish it as the honest mid-build snapshot it is — the same one we'd hand a client at this stage — and then keep measuring.
The lesson isn't any single statistic. It's what the period-over-period view exposes that a single snapshot hides.
If we had looked only at the last 90 days in isolation, we'd have seen decent traffic and a CTR we might have fretted over. By comparing against the prior quarter and splitting the site into its content buckets, the real picture emerged: a brand-new content engine went from 3% to 23% of all clicks, carried the entire site's growth, and did it by winning page-one rankings on the exact informational questions that put a business in front of buyers early. The older catalog held roughly flat. Everything that moved, the GEO work moved.
That's the service, proven on our own domain: build the content the audits call for, measure it where the growth actually happens — at the cluster level, period over period — and read the falling CTR for what it really is. Most businesses never run this comparison on themselves. They look at one number in one window, reach the wrong conclusion, and either kill something that's working or keep funding something that isn't.
When the next quarter closes, we'll publish the update — including, we hope, the first real movement on those stubborn commercial head terms.
The most recent 90 days of Google Search Console data for mojo.biz — March 11 to June 10, 2026 — measured against the 90 days immediately before it. Every figure here, clicks, impressions, click-through rate, and position, comes from that single period-over-period export, so the comparison is apples to apples across the two consecutive quarters.
Because impressions grew far faster than clicks: up 87% versus up 22%. CTR is just clicks divided by impressions, so when you surface for a much larger set of queries — especially informational, top-of-funnel questions asked by people who don't know you yet — your average CTR falls even as your total clicks rise. A falling CTR caused by surging impressions is the arithmetic of expanding reach, not a sign of decline. The worrying version of falling CTR is flat impressions with dropping clicks, which is the opposite of what this data shows.
We split every page on the site into the GEO content cluster versus the older commercial and services catalog. The GEO cluster's clicks grew from 20 to 183 period over period, while the rest of the site slipped slightly, from 626 to 598. Because the older catalog declined a little, the net growth of the whole site is fully accounted for by the GEO content — and then some. Without it, total clicks would have fallen rather than risen.
It went from about 3% of all search clicks in the prior period to about 23% in the most recent one. Twenty-two of those pages had effectively no search presence a quarter ago, which is why this reads as a new traffic engine switching on rather than existing pages being tuned up.
The anti-AI-backlash article, which went from zero clicks in the prior period to 68 clicks at an average position of 6.3. It's the clearest proof of the pattern: a well-built piece aimed at a real question can go from no search presence to the top of page one within a quarter and become the most productive editorial page on the site.
No, and we won't claim it. This data shows ranking and traffic movement — a content cluster going from invisible to a quarter of all clicks, on page one for its target questions. It does not yet show movement on the highest-intent commercial terms, which remain on page three or four, and branded search still drives the largest share of clicks. A quarter of strong directional data is enough to prove the approach is working; it is not enough to claim a revenue result, and we'd rather be precise than impressive.
This is the measurement half of the process we documented separately. That article lays out the three audits and the content-and-authority build; this one puts the result against real data. Measuring at the cluster level, and period over period rather than in a single window, is one of the core disciplines of that process — and this piece is simply that discipline applied to our own site, in public.
We just put a full quarter of our own Search Console data side by side with the quarter before it — the nine-fold cluster growth and the dropped CTR alike — because the only honest way to show a measurement process works is to run it on yourself, in public, including the parts that need explaining.
Most businesses have never run this comparison on themselves. They're looking at a single window, or a single number, that hides what their best content is actually doing — or they have no content cluster to measure in the first place. Either way, the gap between what you think your data says and what it actually says is usually wide, and almost always fixable.
We run the full process — the three audits, the content and authority build, and exactly this kind of period-over-period, cluster-level measurement against real Search Console data — as a service for businesses across Maryland and beyond.
Find out where you actually stand.
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This article was written collaboratively with Claude, the AI model built by Anthropic — and one of the three engines MOJO evaluates when auditing how businesses show up in AI search. The Search Console figures were analyzed directly from MOJO's own period-over-period export.
