MOJO Creative Digital — April 2026 Client SEO Benchmark Report
By Cara Bunda • May 4, 2026 •
By Cara Bunda • May 4, 2026 •
By Cara Bunda • May 4, 2026 • News,
Every month, MOJO delivers in-depth KPI reports to every client we work with. We dig through Google Analytics, Search Console, and campaign data to surface what's working, what needs attention, and where the real opportunity lives. We do this because we believe transparency isn't a differentiator — it's a baseline. Our clients deserve to see exactly what their investment is producing.
This report is something different. It's our own internal lens turned outward — a look across our full client stack as of April 2026 to identify the trends, patterns, and signals that cut across industries, audience sizes, and business types. What are we seeing in aggregate? What does the data reveal about how organic search is behaving right now? And what should businesses be paying attention to heading into the second half of the year?
Our April 2026 client roster spans thirteen active websites across industries including industrial equipment, legal services, home services, nonprofit and disability services, community banking, local retail, real estate development, outdoor structures, digital signage technology, concrete and curbing contracting, estate services, hospitality and tourism, toll industry media, and professional coaching. These are businesses of wildly different sizes — from a community coin shop generating dozens of qualified monthly inquiries through search to a statewide tourism destination delivering 330,000+ sessions a month. The diversity of that stack is exactly what makes the aggregate view useful.
Here's what April told us.
Before diving into trends, it helps to understand the range of businesses this report draws from. In April 2026, we delivered KPI reports to the following clients:
Beal Industrial Products — an industrial battery and energy solutions company competing in a technical B2B category, where high-intent informational content about forklift charging requirements and lithium vs. lead-acid battery comparisons is driving the organic strategy.
Law Offices of David Mabrey — a Maryland-based law firm where organic search is the engine, content around probate and suspended licenses is gaining serious traction, and 39% traffic growth month-over-month reflects a content strategy that's compounding.
Scardina Home Services — a home services company (HVAC, plumbing, generators) with one of the highest engagement rates we track across any client — 94.51% — and 22 phone call conversions up 38% in April.
Systcom — a commercial technology integrator specializing in AV installation, network cabling, and data center infrastructure, with 1,650 monthly sessions and clear CTR optimization opportunity on high-impression service pages.
The Bank of Glen Burnie — a community bank serving a loyal, repeat-visit customer base, with nearly 20,000 monthly sessions and strong social growth (48% up in April).
Interactive Touchscreen Solutions — a digital signage and wayfinding company with massive impression volume across pricing and technology queries — 124,000 impressions in April alone — and a clear path to click growth through title tag optimization.
Fello (fello.org) — a Maryland disability and self-directed services organization with 14,767 monthly users, 658 conversions up 12%, and a dual audience serving both existing participants and new community members discovering the brand.
Fello Communities (fellocommunities.org) — the real estate development arm of the Fello ecosystem, where individual development pages like The Laura House (23.5% CTR) and Easton Crossing are ranking and converting well.
Maryland Curbscape — a local concrete curbing contractor with strong brand search CTR (31.6%), excellent mobile performance (8.9% CTR), and a spring season underway that makes the next 60 days critical.
Pine Creek Structures / mdsheds.com — an outdoor storage structures company whose organic search nearly doubled in April (up 89%) riding a perfectly-timed Maryland shed permit guide that generated 75 clicks on 5,054 impressions at position 5.7.
Estate Specialist — an estate cleanout and services company with 38 tracked conversions up 31% in April, driven by an 85% jump in form submissions, reflecting a strong content and paid search combination.
Sanford & Son Coin & Collectibles — a local coin and antiques shop with 215 organic clicks in April, a low 34% bounce rate, and an "antique buyers that come to your home" content piece ranking at position 4.0 and driving real inquiries.
Visit Maryland (visitmaryland.org) — a statewide tourism platform with 330,000 sessions, 291,000 users, and 60,602 conversions in April — the largest site in our portfolio and a meaningful benchmark for organic performance at scale.
Toll Talk (tolltalkpodcast.com) — an industry podcast targeting the toll and transportation sector, which tripled traffic in April (up 125%) driven by strategic promotion around the IBTTA Technology Summit in Orlando.
Across the full client portfolio, April 2026 was a month of real, measurable growth in the metrics that matter most — conversions and qualified engagement — even in cases where raw session counts moved sideways.
Here are the standout aggregate signals from across the portfolio:
Visit Maryland: 330,000 sessions, 60,602 conversions up 12%. The largest site in the portfolio set the pace for the month. Organic search generated 143,438 sessions and 120,467 users, with key events up 15%. Average daily clicks grew from roughly 2,300–2,600 per day in early February to 3,400–5,500 per day in April, with average position improving from the 9.2–10.2 range to 7.7–9.3. That's meaningful movement at scale.
Pine Creek Structures: Organic sessions up 89% MoM. Timing matters in SEO, and April proved it. The Maryland shed permit guide — a county-by-county breakdown of permit requirements — earned 75 clicks on 5,054 impressions at position 5.7 right as spring research season kicked off. The result: 467 conversions, including 411 clickthroughs to the parent Pine Creek Structures site.
Law Offices of David Mabrey: Sessions up 39%, rankings dramatically improved. Average daily positions improved from the 18–25 range in February to consistently 9–12 by April. The probate process guide and suspended license page are both in the top 10 and driving real traffic. Mobile generated 180 clicks at 1.2% CTR versus desktop's 0.2% — a pattern we see consistently across legal clients.
Scardina Home Services: 22 phone calls up 38%, bounce rate 5.49%. For a home services business, the phone call is the conversion. Scardina's 94.51% engagement rate is the highest we track across any client in the portfolio, and the users calling spent an average of nearly 5 minutes on the site first. These are informed, qualified callers.
Estate Specialist: 38 conversions up 31%, form submissions up 85%. For a service business where each inquiry represents a potential job, a 31% conversion increase is the headline. The organic search foundation is growing, and once Google Search Console is fully connected, the content and ranking picture will sharpen considerably.
Fello: 658 conversions up 12%, 14,767 users up 6.54%. The Fello rebrand is holding and expanding in search. The "fello" query alone generated 1,216 clicks on 14,302 impressions with an 8.5% CTR, and branded queries ranging from "fello.org" to "fello self directed services" are all converting at CTRs between 25% and 95%.
Sanford & Son Coin & Collectibles: 215 clicks, 29 form submits, 34% bounce rate. The site is punching significantly above its weight for a local specialty shop. The content angle — targeting high-intent buyers searching for someone to buy their antiques — is working exactly as it should.
Toll Talk: Traffic tripled MoM (up 125%). Event-based promotion around the IBTTA Technology Summit drove the surge, proving that strategic, audience-specific promotion to the right industry at the right moment moves the needle dramatically even for a relatively early-stage content site.
Looking across the full client stack, several patterns repeat with enough consistency to be worth naming as trends. These aren't hunches — they're what the data is actually telling us across industries as diverse as law, home services, storage sheds, tourism, disability services, and industrial equipment.
Across nearly every client in the portfolio, mobile users are clicking through at meaningfully higher rates than desktop users. The gap isn't marginal — it's often two to five times the CTR, and in some cases even more dramatic.
At Maryland Curbscape, mobile searches convert at 8.9% CTR — well above average for a local contractor. At Law Offices of David Mabrey, mobile generated 180 clicks at a 1.2% CTR versus desktop's 0.2% — six times higher. At Pine Creek Structures, mobile clicks at 1.4% CTR versus desktop's 0.6%. At Sanford & Son Coin, mobile drove 149 clicks at 5.3% CTR versus desktop's 2.8%. At Visit Maryland, mobile generated 72,682 clicks at 1.0% CTR versus desktop's 33,842 clicks at 0.5%.
This aligns with broader 2026 search behavior. Mobile searchers increasingly have their queries answered by information-rich results and snippets, which makes the cases where mobile users do click all the more intentional and high-quality. What we're observing across our client base confirms this: mobile clicks are more deliberate, and the users who make them are meaningfully more engaged once they arrive. Coalition Technologies
The practical implication: for any business not actively optimizing for mobile — speed, click-to-call, mobile layout, and mobile-specific user experience — the gap between mobile visibility and mobile conversion is leaving qualified inquiries on the table.
One of the clearest patterns across the April data is that informational content — guides, explainers, process articles, "how-to" and "what it costs" pieces — is not just generating traffic. It's generating the right traffic. Users who arrive through informational content are spending more time on site and converting at meaningful rates.
The Maryland shed permit guide at Pine Creek Structures (75 clicks, position 5.7) targets people in the research phase of a purchase. The lead-acid vs. lithium-ion TCO article at Beal Industrial Products (ranking at position 7.5) reaches buyers actively evaluating a purchase. The Maryland probate process guide at Law Offices of David Mabrey (38 clicks, position 8.1) reaches people facing a real legal need. The inherited antiques blog at Estate Specialist (191 page views) brings in people actively sorting through an estate. The "antique buyers that come to your home" article at Sanford & Son Coin (71 clicks, position 4.0) reaches motivated sellers looking for exactly the kind of service offered.
In every case, the content answers a real question that precedes a real purchase decision. In 2026, an article that is simply a list of products may be less effective in an AI-first world if it doesn't provide the contextual connector the AI is looking for — content structure should adapt to answer the implicit question behind the query. The informational pieces performing best in our client portfolio do exactly this: they earn trust before the sale. Yotpo
The practical implication: businesses that have invested in educational, problem-focused content are seeing that investment compound in April. Businesses that haven't yet have a clear opportunity — particularly in service industries where the buyer's research phase is long and trust-dependent.
Across nearly every client, we're seeing a pattern that deserves candid acknowledgment: impressions are robust, click-through rates are low, and the gap between visibility and traffic is wider than it was two years ago. This is not a performance failure — it reflects a structural shift in how Google is presenting search results.
By the end of 2025, over 60% of all Google searches and 77% of mobile searches were resulting in zero-clicks — more than half of all internet searches now end at the AI Overview or featured results, without users ever visiting a website. Studies show a decline in organic click-through rate when an AI Overview is displayed — according to Ahrefs, the average CTR on position 1 is 34.5% lower when an AI Overview appears. circle S studioEvergreen
We see this dynamic playing out in the data. At Interactive Touchscreen Solutions, 286 clicks came from roughly 124,000 impressions — a 0.2% blended CTR. At Systcom, multiple service pages ranking well have CTRs in the 0.1–0.3% range. At Visit Maryland, the "maryland" query generates 1.17 million impressions but near-zero clicks, because the AI Overview answers the query at the top of the page.
This is why CTR optimization — the title tags, meta descriptions, and structured data that make a result worth clicking — has never been more important. When a result does earn a click in the current environment, it means a user made an active choice. The content that frames that choice compellingly wins disproportionate share.
The brands and companies that win in 2026 will not simply optimize for keywords; they will optimize for authority, structure, and discoverability across answer engines. Practically, this means we're pushing our clients to treat their title tags as conversion copy — not just keyword containers. circle S studio
One of the most consistent and encouraging signals in April's data is the 90-day ranking trajectory across nearly every client. Almost universally, positions have improved from where they were in January and February of 2026, often significantly.
At Law Offices of David Mabrey: average positions improved from the 18–25 range in February to consistently 9–12 by April. At Interactive Touchscreen Solutions: from the 18–25 range in late January to 12–16 by April. At Pine Creek Structures: from the 21–27 range in February to 9–16 in late April. At Scardina Home Services: from the 24–27 range in February to the 17–25 range in April. At Beal Industrial Products: from the 17–26 range toward stronger positions on top-performing pages. At Systcom: from the 19–25 range in late January/early February to 14–18 by April.
The consistent message: the content investment is compounding. Rankings move slowly, and the 90-day view is the one that tells the real story — not the month-over-month snapshot.
The second phase, which is now the challenge across nearly every account, is translating those ranking gains into clicks. Pages in the 12–20 range are generating impressions but modest CTR. The #1 organic result is 10 times more likely to receive a click compared to a result in position 10, and only 0.78% of users click results on Google's second page. The difference between position 12 and position 7 isn't cosmetic — it's the difference between being seen and being clicked. AIOSEO
A signal we pay close attention to across every client account is branded search — how users are finding the business when they already know the name. Strong branded CTR tells us the brand is healthy and recognizable. Weak branded CTR tells us something is broken: either the listing isn't compelling, a competitor is bidding on the name, or the audience doesn't yet have a strong association with the brand.
In April, branded search was a bright spot across most of the portfolio. At Fello, brand queries like "fello self directed services" and "fello careers" are converting at CTRs between 25% and 95%. At Sanford & Son Coin, the brand query converts at above-average rates. At Scardina Home Services, "scardina home services" converts at 16.3% CTR. At Maryland Curbscape, "maryland curbscape" converts at a 31.6% CTR — nearly a third of everyone who searches the brand name by name clicks through. At Law Offices of David Mabrey, attorney-specific queries convert at 22–66% CTR.
The contrast is instructive: where branded CTR is strong, it validates that the content and paid strategy are building real recognition. Brand building becomes more important in 2026 — websites with strong brand signals and presence on various platforms are more resistant to Google updates. As AI Overviews expand and organic CTR on generic queries declines, the brands that have built recognizable, trusted names in their categories hold a structural advantage. Evergreen
One of the recurring findings in our April reports is that conversion tracking gaps are widespread, even among sophisticated organizations. Multiple clients have form submissions, phone clicks, and contact events being tracked as activity — but not configured as formal GA4 conversions. This means the story their data tells is incomplete.
The clients where conversion clarity is strongest — Visit Maryland (60,602 conversions), Fello (658 conversions), Pine Creek Structures (467 conversions), Scardina Home Services (22 phone call conversions), Estate Specialist (38 conversions) — are the ones where we can have the most direct conversation about ROI. When conversions are properly configured, the questions shift from "is the traffic growing?" to "is the traffic converting, and at what rate?"
A 1.5% conversion rate might mean success for a high-consideration service but signal deeper UX issues for a local business — understanding your performance requires more nuance than raw numbers provide. The measurement infrastructure isn't just a reporting nicety. It's the foundation for every strategic decision about where to invest next. eSign Web Services
April made the seasonal content thesis abundantly clear. Pine Creek Structures' shed permit guide didn't just rank — it ranked at exactly the moment when Maryland homeowners start their spring research. Scardina Home Services' spring pollen HVAC article performed well in search at exactly the moment Maryland spring pollen season is destroying HVAC filters. Visit Maryland's events, festivals, and Fleet Week content generated its biggest numbers as spring travel planning accelerated. Maryland Curbscape's pricing guide is gaining traction right as prime concrete season begins.
The most effective teams in 2026 are balancing long-term evergreen content with "velocity" — the ability to identify and capture demand while it is still spiking, identifying terms during their growth phase rather than after. The data from April confirms this across multiple client categories. Seasonal relevance isn't a soft content principle — it's a click driver with real traffic impact. Yotpo
Several themes from April's data point forward to what we'll be focused on in May and through the summer.
The AI visibility frontier. Even in our own internal reporting for mojo.biz, our post on getting businesses cited in Claude generated 11 clicks on 2,862 impressions at position 6.8, and our local SEO in the age of AI article pulled 9 clicks on 12,841 impressions at position 5.7. These are early but meaningful signals that the content around AI discoverability — not just Google search — is attracting attention. Generative Engine Optimization (GEO), which involves optimizing for AI-powered systems like Large Language Models, is emerging as a critical discipline alongside traditional SEO in 2026. We're investing in that conversation for our clients and for ourselves. Mean CEO's BLOG
The CTR optimization priority. Across virtually every client, the next phase of growth runs through click-through rate on already-ranking pages. This is a different skill than getting pages to rank — it's about understanding why a user would choose your result over the three results above and below it, and writing title tags and meta descriptions that make the answer obvious. At Interactive Touchscreen Solutions, a cost page sitting at position 5.1 with 5,441 impressions and 3 clicks is the clearest example: the ranking work is done. The conversion work isn't.
Local service area content as a growth lever. Multiple clients are sitting on significant untapped local search opportunity that a single dedicated page could unlock. Maryland Curbscape has 27–31 impressions per day for Potomac, MD queries at positions 55–78 — all concentrated enough that one Potomac service area page would capture them at once. Pine Creek Structures has 3,172 impressions at position 6.5 for "Sheds Lothian MD" with zero clicks, because there's no dedicated Lothian landing page. For local and regional service businesses, hyper-local content is one of the highest-leverage investments available.
Attribution cleanup as a strategic priority. For Fello, the unassigned channel jumped 82% in April, with 4,232 sessions going uncategorized — almost certainly paid social traffic lacking proper UTM tracking. For The Bank of Glen Burnie, conversion tracking hasn't yet been configured for loan application starts or contact form submissions. For Law Offices of David Mabrey, contact form completions aren't yet configured as GA4 conversions. Clean attribution isn't just a measurement nicety — it's the foundation for knowing which investments to double down on and which to reconsider.
We'd be remiss not to address the cobbler's shoes reality openly. Our own site, mojo.biz, had a mixed April. The good: engagement quality is genuinely strong — bounce rate down 31% to 19.84%, engagement rate up to 80.16%, average session duration up 22%. The AI-focused content is working in search, with our Claude visibility post and local SEO in the age of AI article both ranking in the top 7.
The challenge: overall traffic was down 4.84% and total users down 5.11%. Our website design service page generated 73,773 impressions and 13 clicks — a 0.02% CTR from an average position of 49.6. That's our core service, and we need to treat ranking for it the same way we treat ranking priority for any client we serve. The AI content strategy is the right long-term bet. We just need to back it up with better rankings on the pages that actually generate leads. We're treating it as a client engagement.
The KPI data in this report is drawn from Google Analytics 4 and Google Search Console for all active client websites managed by MOJO Creative Digital as of April 2026. Month-over-month comparisons reference March 2026 baseline figures. The 90-day trend analysis covers the February through April 2026 window.
External statistics and SEO trend context are drawn from industry sources including research published by Coalition Technologies (2026 Google Search Statistics), Evergreen Media (SEO Trends 2026), Circles Studio (2026 SEO Trends), AIOSEO (85+ SEO Statistics for 2026), and Incremys (2026 SEO Statistics). Where research is cited, it reflects the most current publicly available data as of May 2026.
Client names are included with general performance context. No proprietary business data, contact information, or personally identifiable information is disclosed. This report reflects patterns observed across the MOJO client portfolio and is intended as an industry benchmark resource.
Every MOJO client receives a monthly KPI report with this level of depth — customized to their specific goals, industry, and performance baseline. If you're working with an agency that isn't showing you numbers like these, or if you're managing digital marketing in-house and want to understand how your SEO performance compares across your industry, we'd be glad to talk.
MOJO Creative Digital | Pasadena, MD | mojo.biz
MOJO is a Service-Disabled Veteran-Owned Small Business (SDVOSB). Recent news: MOJO is Awarded Georgia's State Road and Tollroad Authority Contract.
© 2026 MOJO Web Solutions, LLC. All rights reserved. No part of this report is intended for republication without authorization from MOJO Web Solutions, LLC or its affiliate companies directly.
A KPI report is a monthly deep-dive into your website's performance data — traffic, rankings, conversions, engagement, and channel breakdowns. MOJO pulls from Google Analytics 4 and Google Search Console to give clients a clear picture of what moved, what to watch, and where the opportunity is heading into the next month. Every report includes wins, areas to watch, and a big-picture summary tied to your specific business goals.
This April 2026 benchmark draws from thirteen active client websites across a wide range of industries — including legal, home services, industrial equipment, hospitality and tourism, nonprofit, community banking, local retail, real estate development, outdoor structures, digital signage, concrete contracting, estate services, and industry media. The diversity of the portfolio is what makes the aggregate trends meaningful.
Our reporting is built on Google Analytics 4 and Google Search Console as the primary data sources. These two platforms together give us visibility into traffic behavior, channel performance, user engagement, search rankings, impressions, click-through rates, and conversion activity. We also layer in campaign-level data from paid channels where applicable.
We see this consistently across nearly every client in the portfolio. Mobile searchers in 2026 are more intentional — when they click through from a search result, it's a deliberate choice. Google's information-rich mobile results, including AI Overviews and featured snippets, handle many passive queries without requiring a click. The clicks that do happen on mobile tend to come from users with higher intent, which is why mobile CTR outperforms desktop and why mobile-first optimization matters more than ever.
Google's AI Overviews are AI-generated summaries that appear at the top of search results for a growing percentage of queries, particularly informational ones. When an AI Overview answers the user's question directly on the results page, many users don't click through to any website — this is called a zero-click search. Research suggests that over 60% of searches now end without a click. This is why impression counts can be high while click volumes remain modest, and why click-through rate optimization on ranking pages is one of the highest-leverage activities in SEO right now.
CTR stands for click-through rate — the percentage of users who see your result in search and choose to click it. Even a page ranking in position 5 can generate very few clicks if its title tag and meta description aren't compelling. CTR optimization is the work of rewriting those elements so that your result earns the click over the competitors ranked above and below you. Across our April portfolio, this is the single biggest lever for converting existing rankings into actual traffic growth.
The 90-day view tells the real story. Across our client portfolio in April, virtually every site showed meaningful ranking improvements over the February–April window — positions improving from the 18–25 range to the 9–16 range in several cases. SEO compounds over time: the content investment made in January shows up in the rankings data in April. Month-over-month snapshots are useful for tracking short-term signals, but the trend line across a quarter is where you see whether the strategy is working.
Our current client stack includes legal, home services (HVAC, plumbing, generators), industrial equipment, community banking, nonprofit and disability services, real estate development, local retail and specialty shops, outdoor structures, digital signage and AV technology, concrete and curbing contracting, estate services, statewide tourism, and industry podcast and media. We work with businesses ranging from local single-location operators to statewide platforms with hundreds of thousands of monthly users.
Yes — local and regional service businesses are a core part of our portfolio. The work we do for clients like Maryland Curbscape, Scardina Home Services, and Law Offices of David Mabrey is specifically built around local search visibility, service area page strategy, and conversion optimization for businesses where the phone call or form submission is the goal. Local SEO, when done well, consistently delivers among the strongest ROI of any digital channel for service-area businesses.
The best first step is a conversation. You can request a quote at mojo.biz/request-a-quote or call us directly at (410) 439-1994. We'll talk through your current situation, your goals, and whether MOJO is the right fit.
