MOJO Creative Digital CEO Alex Fakeri Spoke at GEO Conference 2026 in Washington, D.C.
By MOJO Team • June 3, 2026 •
By MOJO Team • June 3, 2026 •
By MOJO Team • June 3, 2026 • News,
On June 18, 2026, MOJO Creative Digital CEO Alex Fakeri spoke at GEO Conference 2026 at The Ritz-Carlton in Washington, D.C. His talk, "Growing Trends with SEO and GEO," looked at how search is changing as AI tools like ChatGPT, Claude and Gemini become part of how people find and choose businesses.
Alex checking in at GEO Conference 2026: "Getting ready to learn and share with some great like-minds."
After the event, Alex shared what he learned in Found First or Worth Finding? The Question Quietly Reshaping SEO and GEO.
His biggest takeaway: most of the industry is asking the wrong question. Instead of "How many more leads will GEO get me?", businesses should be asking how to build trust faster with the people already looking for them. The article also shares findings from a national MOJO study of 1,000 people on how they search and what they buy. One of the clearest results: people have not abandoned Google for AI.
This was the third official GEO Conference, following sold-out events in Austin in June 2025 and San Francisco in December 2025. The full-day event brought together more than 200 companies for 20+ talks across two tracks, Marketing and Technical. There were no recordings, so the content was shared only with the people in the room.
Organizations registered to attend included Marriott International, AT&T, Carnegie Mellon University, Harvard and the Federal Reserve Bank of New York. Partners and sponsors included Google, OpenAI, Anthropic and Semrush.
GEO stands for Generative Engine Optimization, often described as "SEO for AI." It focuses on how brands show up in AI-generated answers from tools like ChatGPT, Claude and Gemini. You may also see it called LLM SEO, AEO or AIO. GEO builds on traditional SEO, but it is centered on how AI engines surface and cite content rather than how classic search engines rank pages.
Having our CEO on the speaker roster reflects MOJO Creative Digital's commitment to staying ahead of how people find businesses online. We bring what we learn at events like this straight into our client work, from SEO and content strategy to making sure brands are described accurately in AI search.
Want to know how your business shows up in AI search? Request a quote or call us at (410) 439-1994.
Source: GEO Conference 2026 official website
MOJO Creative Digital CEO Alex Fakeri was a featured speaker. His talk was titled "Growing Trends with SEO and GEO."
GEO Conference 2026 took place Thursday, June 18, 2026, at The Ritz-Carlton, 1150 22nd St NW, Washington, D.C. 20037.
GEO stands for Generative Engine Optimization, essentially "SEO for AI." It focuses on how brands show up in AI-generated results from tools like ChatGPT, Claude and Gemini.
Alex wrote about what he learned in Found First or Worth Finding? The Question Quietly Reshaping SEO and GEO.
Yes. MOJO Creative Digital helps businesses improve how they show up in both traditional search and AI search. Request a quote to get started.
