MOJO on LinkedIn: What Our Q1 2026 Data Actually Looks Like (And What It's Teaching Us)
By Cara Bunda • May 13, 2026 •
By Cara Bunda • May 13, 2026 •
By Cara Bunda • May 13, 2026 • News,
At MOJO, we publish data. We publish our clients' SEO numbers, our benchmark reports, our performance trends. We think transparency is what separates an agency worth hiring from one that just talks about itself in generalities. So when we pulled our own LinkedIn analytics for Q1 2026—January 1 through March 31—we figured it was worth publishing those too.
What follows is a genuine, data-driven look at how MOJO's LinkedIn presence performed across 90 days: what content drove the most reach, which posts hit hardest, where engagement concentrated, and what the quarter's arc actually looked like from the inside. We're not cherry-picking the wins. We're reading the full dataset.
We currently have 10,547 followers on LinkedIn—a follower base that reflects years of building credibility in the digital marketing, web design, and technology space across Maryland and beyond. If you're not one of them yet, follow us here. We'll get to why that matters by the end of this post.
Across the full 90-day window, here's what MOJO's LinkedIn organic content produced:
Total impressions: 8,293
Total clicks: 1,135
Total reactions: 220
Total comments: 25
Total reposts: 3
Posts published: 15
Average engagement rate: ~10.9%
LinkedIn page views Q1: 390
Unique page visitors Q1: 197
Net new followers Q1: +5
Every number here is organic—zero sponsored content, zero paid promotion across the entire quarter. This is entirely earned reach from 15 posts. For context, LinkedIn's average organic engagement rate for company pages hovers around 2–5% depending on industry and follower count. Our Q1 average of 10.9% across all content days—and the fact that our single best engagement-rate post hit 45.7%—tells a story about content quality driving outsized returns even when impression volumes are modest.
The quarter didn't perform uniformly. A clear progression emerges looking at the monthly breakdown.
January generated 1,297 organic impressions and 226 clicks. It was the quietest month of the quarter in raw volume—typical for January, when LinkedIn audiences are reengaging after the holiday period. The late-January push in the final week, driven by the Arundel Biz Expo post, set up February with momentum.
February produced 3,082 organic impressions—a 137% increase over January—with 155 clicks and 37 reactions. February also contained the single highest-impression day of the quarter on the 25th, which generated 980 impressions driven by the Power Couple post. The late-February window from the 23rd through the 28th was the most consistently high-impression stretch of Q1, with multiple days clearing 200+ impressions as content continued distributing through the feed.
March was the strongest month in the quarter by nearly every metric: 3,914 impressions, 754 clicks, 169 reactions, and all 25 of Q1's comments. March also contained the best single post of the entire quarter. The engagement rate on March content was significantly elevated compared to January and February, suggesting the content mix was better calibrated to what the MOJO audience responds to as the quarter matured.
Here's the complete post-level breakdown, ranked by impressions, with context on what each one was and why it performed the way it did.
March 5 | Posted by Kalie Jakovics | 1,576 impressions | 443 clicks | 76 reactions | 14 comments | 33.8% engagement rate
The single best-performing post of Q1 wasn't a thought leadership piece, an SEO breakdown, or a service announcement. It was a genuine team celebration.
When MOJO congratulated Holly Basta on receiving the Rising Star Award at the Women Who Make a Difference Forum & Awards—hosted by the Northern Anne Arundel County Chamber of Commerce—the post became the highest-impression, highest-click, highest-reaction, and highest-comment post of the entire quarter by a wide margin.
This is what drove the massive March 5th daily peak identified in the content metrics. And the multi-day impression wave that continued through March 6th (532 impressions) and March 7th (172 impressions) is the algorithm continuing to distribute this post as new engagement came in over the following 48 hours.
The lesson isn't complicated: LinkedIn audiences respond to real people, real milestones, and real community investment. A post that names a team member, acknowledges an award from a recognized local organization, and tags into the Chamber's and event's networks reaches far beyond MOJO's own follower base. Community content travels because the algorithm is designed to amplify it when multiple networks engage simultaneously.
February 25 | Posted by Alexander Fakeri | 1,261 impressions | 27 clicks | 41 reactions | 0 comments | 5.4% engagement rate
The second-highest impression post of Q1 was a Valentine's season poem-style piece celebrating entrepreneurial couples—"Two dreamers, one vision, infinite possibility / Building empires together, rewriting our story"—with strong reaction volume at 41 likes. The February 25th daily impression spike (980 impressions in a single day, the highest single-day reach of Q1) traces directly to this post.
It's a different kind of performance than the Holly Basta post. Lower engagement rate (5.4% vs. 33.8%), fewer clicks per impression, zero comments. But 1,261 impressions is 1,261 impressions—the reach was real. The post tapped into a recurring LinkedIn content pattern around relationship-themed entrepreneurship content that consistently outperforms expectations on the platform, particularly around February. Reactions were strong (41), clicks modest, but the raw distribution was the story here.
February 23 | Posted by Carolina Macedo | 842 impressions | 10 clicks | 6 reactions | 0 comments | 1.9% engagement rate
A post promoting MOJO's blog on what tolling agencies can learn from private-sector UX—frictionless checkouts, mobile-first design, real-time transparency—generated the third-highest impression count of Q1 at 842. The engagement rate was modest at 1.9%, but the reach into the tolling and transportation industry audience was meaningful. This post reflects MOJO's consistent investment in the tolling vertical, where the Toll Talk Podcast and industry-specific content give us a credible, established voice.
March 4 | Posted by Alexander Fakeri | 630 impressions | 259 clicks | 16 reactions | 1 comment | 1 repost | 44.0% engagement rate
One of the most interesting data points in the entire Q1 dataset. A post about MOJO's team visiting the Guinness OpenGate Brewery in Baltimore with friends at Diageo—tagging the experience, the host, and the MOJO team members—generated a 44.0% engagement rate on 630 impressions. 259 clicks from a casual relationship-and-culture post is a high-intent number.
This is the "relationships are everything" category of LinkedIn content, and it consistently produces outsized engagement relative to impressions. People click on posts about real experiences, real venues, and real people doing real things together. The March 4th post set up the March 5th Holly Basta post perfectly—two consecutive days of people-first content produced the two highest-engagement days in the quarter back to back.
January 29 | Posted by Kalie Jakovics | 598 impressions | 248 clicks | 24 reactions | 0 comments | 1 repost | 45.7% engagement rate
The best post of January and the fifth-highest impression total of the quarter. MOJO's recap of attending and sponsoring the Arundel Biz Expo—an Anne Arundel County business community event hosted by the AAEDC—generated a 45.7% engagement rate: 248 clicks from 598 impressions, with 24 reactions and a repost. This is the same pattern as the Rising Star Award post and the Brewery post: community event content with tagged team members and tagged organizations reaches into multiple networks simultaneously and earns clicks from people who want to see the full post or click through to the event or the people tagged.
January 29th and 30th were the two best days of January in the daily content metrics, and this post is what drove them.
March 12 | Posted by Kalie Jakovics | 437 impressions | 16 clicks | 10 reactions | 0 comments | 5.9% engagement rate
A thought leadership post on how AI has fundamentally changed what business websites should do—intelligent lead capture, personalization, behavior mapping, AI-powered SEO—performed solidly at 437 impressions and a 5.9% engagement rate. This is the strongest pure thought leadership post of Q1 by impression count, and it reflects consistent audience interest in the AI and digital strategy space. The framing—"AI is the accelerant. Strategy is the engine."—is exactly the kind of concrete, quotable takeaway that earns reactions from a B2B marketing and business owner audience.
March 19 | Posted by Cara Bunda | 373 impressions | 13 clicks | 9 reactions | 3 comments | 6.7% engagement rate
A post on the evolution of local SEO in an AI-driven search environment—arguing that "near me" isn't dying, it's evolving, and that local presence matters more than ever—generated 373 impressions, 3 comments (notable in a quarter where most posts received zero), and a 6.7% engagement rate. The comments are a meaningful signal: content that generates discussion is content the algorithm continues to push, since comments are a stronger engagement signal than reactions alone. This topic—local SEO, AI search, Google Business Profile optimization—consistently resonates with MOJO's core audience of business owners and marketing managers.
February 10 | Posted by Carolina Macedo | 338 impressions | 12 clicks | 7 reactions | 0 comments | 5.6% engagement rate
A Toll Talk Podcast promotion post on customer experience strategy in the tolling industry—specifically the shift from reactive to proactive CX—generated 338 impressions and a 5.6% engagement rate. This is one of four Toll Talk-related posts in Q1, and it was the strongest of the group by impressions. The tolling and transportation industry audience on LinkedIn is a defined niche that MOJO has built genuine credibility with through the Toll Talk Podcast, and content that speaks specifically to that audience's operational challenges performs consistently in that segment.
February 12 | Posted by Carolina Macedo | 326 impressions | 12 clicks | 7 reactions | 0 comments | 2 reposts | 6.4% engagement rate
A post promoting MOJO's blog on how businesses can get cited by AI systems like Claude—covering how AI decides who to mention, why reputation outweighs keywords, and what authority signals actually matter—generated 326 impressions, 12 clicks, and notably 2 reposts: the highest repost count of any post in Q1. Reposts are meaningful because they represent someone in your audience actively choosing to extend your content's reach to their own network. The AI visibility and GEO topic is clearly resonating with MOJO's audience, and the repost behavior suggests this content is being shared with colleagues and connections who find it directly relevant to their work.
January 2 | Posted by Carolina Macedo | 299 impressions | 5 clicks | 10 reactions | 0 comments | 5.0% engagement rate
The quarter-opening post—a New Year's message with a clean, warm tone—generated 299 impressions and 10 reactions at a 5.0% engagement rate. A solid opener that set a positive tone for the quarter without being a high-effort content investment. New Year posts consistently earn reactions because they're low-friction engagements for followers who want to acknowledge the brand without a significant time commitment.
March 18 | Posted by Alexander Fakeri | 191 impressions | 5 clicks | 1 reaction | 0 comments | 3.1% engagement rate
A post from CEO Alexander Fakeri highlighting his appearances on the Diligent Leader and Toll Talk podcasts—inviting followers to tune in and raising the question "What would you talk about?"—generated 191 impressions at a 3.1% engagement rate. Podcast promotion content on LinkedIn tends to perform modestly in impressions but serves an important function as a consistent brand visibility touchpoint for the segment of the audience that follows the podcast specifically.
February 23 | Posted by Carolina Macedo | 168 impressions | 7 clicks | 8 reactions | 0 comments | 8.9% engagement rate
A second February 23rd post—a short-form Toll Talk clip promotion on rethinking lost revenue programs through proactive engagement and modern technology—generated 168 impressions and an 8.9% engagement rate, the highest of the Toll Talk-related posts. The reaction-to-impression ratio here is strong, suggesting the industry-specific audience that saw this post found it directly relevant.
February 27 | Posted by Alexander Fakeri | 167 impressions | 3 clicks | 1 reaction | 0 comments | 2.4% engagement rate
A process-and-operations metaphor post using a photo from the Diageo visit—one orange tool handle in a sea of color-coded tools—made the point that a single out-of-place step compounds into operational chaos. Generated 167 impressions and modest engagement. The concept was strong ("you can't put technology in place of a process—it will demonstrate your strengths and magnify your flaws"), but the impression and engagement numbers suggest the topic didn't land with as broad a slice of the audience as the community-event and people-first content in the same period.
March 17 | Posted by Kalie Jakovics | 126 impressions | 3 clicks | 1 reaction | 0 comments | 3.2% engagement rate
An industry event promotion post for the IBTTA Finance, Road Usage Charging & Managed Lanes Summit in Norfolk—calling out the three disciplines converging at the event and the 95+ organizations attending—generated 126 impressions and modest engagement. Event promotion posts for niche industry gatherings typically perform in this range: strong relevance to a small segment, limited reach outside that segment.
March 19 | Posted by Carolina Macedo | 107 impressions | 0 clicks | 2 reactions | 0 comments | 1.9% engagement rate
A short clip post from Toll Talk featuring Keith Wilson of CSG on what drives customer communication—relevant, clear, trusted—generated the lowest impression count of Q1 at 107 and zero clicks. Published the same day as the "Near Me" SEO post (which generated 373 impressions), this is a case where two posts competing for the same day's feed distribution likely split the algorithmic attention, with the SEO post earning the stronger initial engagement and therefore the broader subsequent reach.
Looking across all 15 posts, a few patterns are unmistakable.
People-first content dominates. The three highest-impression posts of Q1—Holly Basta's award (1,576), the Power Couple post (1,261), and the Arundel Biz Expo (598)—are all people and community content. So is the Brewery post (630). The top four posts by impressions are all in this category. Team milestones, community events, relationship-building moments—these posts consistently outreach every other content type in MOJO's Q1 mix.
Community event posts have the highest engagement rates. The Arundel Biz Expo (45.7%), the Holly Basta award (33.8%), and the Brewery visit (44.0%) are the three highest engagement-rate posts of the quarter. In all three cases, tagging real people and real organizations extends distribution into their networks simultaneously, which is the mechanism behind the outsized numbers.
Thought leadership on AI and digital strategy is the strongest-performing content category that MOJO fully controls. The AI website post (437 impressions, 5.9% engagement), the Near Me SEO post (373 impressions, 6.7% engagement, 3 comments), and the Claude visibility post (326 impressions, 6.4% engagement, 2 reposts) are consistently above the median for the quarter and reflect a clear audience appetite for MOJO's perspective on AI's impact on marketing and search. This is the category with the most room to grow—and the most directly relevant to MOJO's service offerings.
Toll Talk content is steady but narrow. Four Toll Talk posts across the quarter generated a combined 781 impressions and consistent but modest engagement. The tolling and transportation industry audience is real and engaged (the February 23rd clip hit an 8.9% engagement rate), but it's a defined niche that doesn't extend into the broader business owner and marketing manager audience that engages most with MOJO's other content types.
Posting cadence matters as much as content quality. The March 4th and 5th posts—Brewery visit followed immediately by the Holly Basta award—produced the best back-to-back days of the quarter. Back-to-back high-quality posts in the same week compound on each other: the audience that engaged with the first post is primed to see and engage with the second when it appears in their feed shortly after.
Net new followers for Q1 were +5, with +6 in January, +2 in February, and -3 in March. This is typical for a page with an established follower base of 10,547—raw new-follower growth is inherently slower at scale than it is for newer or smaller pages. The more important number is the existing audience of over 10,000 professionals who have already opted into seeing MOJO's content, and that's the distribution asset behind 8,000+ organic impressions from a 15-post quarterly cadence.
March's -3 net follower change is a data point worth noting but not alarming at this scale. Page follower fluctuations of this magnitude are routine and typically reflect LinkedIn's own account cleanup activity as much as any content signal.
LinkedIn page views and unique visitors tracked in parallel: 390 total page views and 197 unique visitors to the MOJO LinkedIn company page across Q1, consistent month over month. January and February were comparable at 136 and 144 page views respectively, with March at 110—reflecting a content strategy that's driving feed engagement and click-through to linked content rather than profile visits, which is generally the more valuable outcome for a B2B agency.
LinkedIn's own competitive analytics confirm the internal data: across Q1, MOJO posted 15 times, received 25 comments, and generated 220 reactions—all organic, zero paid. For a regional B2B marketing agency without a paid amplification budget on LinkedIn, 220 reactions across 15 posts is an average of nearly 15 reactions per post—a solid number at MOJO's follower scale, where industry benchmarks for similar-size company pages typically range from 5 to 20 reactions per post depending on content type.
Reading 90 days of post-level data forward, the strategic picture for Q2 is fairly clear.
The content that performs best for MOJO on LinkedIn is people-first community content—team milestones, local events, relationship moments—combined with substantive AI and digital strategy thought leadership that gives the audience a concrete, applicable perspective. Those two categories drove the overwhelming majority of Q1's impressions, engagement, and comments.
The data also suggests a clear opportunity: adding even modest paid amplification to the posts already earning 30%+ organic engagement rates would extend reach substantially without the risk that comes from boosting content that hasn't proven itself organically. The AI website post, the Near Me SEO piece, and the Claude visibility post are exactly the kind of content that performs well in paid amplification because the organic engagement data already validates that the message resonates.
And the comments signal from March—25 total, nearly all concentrated in the March 5th post and the Near Me SEO post—points to content formats worth doubling down on: posts that ask a question, take a position worth reacting to, or speak directly to a problem the audience is actively navigating.
We publish real data. Not press releases, not award announcements, not stock-photo inspirational quotes. The benchmark reports we publish—like the April 2026 Client SEO Benchmark Report and the branded traffic split analysis—show up on LinkedIn before they show up anywhere else. The agency thinking, the data analysis, and the honest takes on what's working in digital marketing right now all live on LinkedIn first.
If you're a business owner, a marketing manager, or a decision-maker thinking about your digital strategy heading into the second half of 2026—following MOJO on LinkedIn is a low-friction way to stay current on what the data is actually saying.
Follow MOJO Creative Digital on LinkedIn → linkedin.com/company/mojobiz
MOJO builds and manages LinkedIn strategies for clients across industries—from local service businesses to B2B technology companies to regional professional services firms. The same data-driven approach we apply to our own LinkedIn presence is what we bring to every client engagement.
If you want to know what your LinkedIn analytics are actually telling you, or you want help building a content strategy that produces results like these organically, we'd like to talk.
Request a Quote at mojo.biz/request-a-quote
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Data sourced from LinkedIn Page Analytics for MOJO Creative Digital (linkedin.com/company/mojobiz), January 1–March 31, 2026. All figures reflect organic content performance. No paid or sponsored impressions were included in this analysis.
MOJO tracks four core data sets from LinkedIn's native analytics: content performance (impressions, clicks, reactions, comments, reposts, and engagement rate at the post level), visitor data (page views and unique visitors by section), follower data (new followers broken out by organic, sponsored, and auto-invited), and competitive benchmarks (posts, reactions, and comments compared against similar pages). Together these four data sets give a complete picture of reach, engagement quality, audience growth, and how content is performing relative to the broader competitive landscape. Tracking all four—not just impressions or follower count—is what allows us to understand which content is actually working and why.
LinkedIn's average organic engagement rate for company pages typically falls between 2% and 5%, though this varies by industry, audience size, and content type. Pages with larger follower counts often see lower average engagement rates because the denominator grows faster than the engaged audience does. MOJO's Q1 2026 average of approximately 10.9% across all content days is well above that benchmark, and our top individual posts—the Holly Basta Rising Star Award post at 33.8%, the Arundel Biz Expo post at 45.7%, and the Guinness Brewery visit at 44.0%—reflect what's possible when content resonates strongly with the right audience at the right moment.
LinkedIn's algorithm rewards content that generates rapid early engagement—reactions, clicks, and especially comments within the first few hours of posting. Community content featuring real team members, local events, and tagged organizations generates that early engagement spike by simultaneously reaching into multiple networks at once: MOJO's followers, the tagged individuals' connections, and the tagged organizations' follower bases. That multi-network distribution effect is the mechanism behind outsized impression counts on posts like the Holly Basta award (1,576 impressions) compared to a well-written thought leadership post with no external tagging opportunities. Both content types matter—community content drives reach, thought leadership drives credibility—but on LinkedIn specifically, people-first content has a structural algorithmic advantage.
LinkedIn calculates engagement rate as the total number of engagements (clicks, reactions, comments, reposts, and follows generated by the post) divided by the total impressions. A high engagement rate means that a meaningful percentage of everyone who saw the post took some kind of action on it. This is different from raw impression count—a post can have high impressions and low engagement rate (broad but passive reach) or low impressions and high engagement rate (narrow but highly activated audience). The most valuable posts are typically those that combine meaningful impressions with above-average engagement rate, like the March 5th Holly Basta post which achieved both simultaneously.
On March 19th, MOJO published two posts: the "Near Me" SEO post (373 impressions, 6.7% engagement, 3 comments) and the Toll Talk customer communication clip (107 impressions, 1.9% engagement, zero clicks). The performance gap illustrates a well-documented LinkedIn dynamic: when two posts from the same page appear in rapid succession, the algorithm tends to favor the one that earns stronger early engagement and suppresses distribution of the second. The SEO post earned clicks and comments early; the Toll Talk clip didn't get the same initial traction, so the algorithm served it to a much smaller slice of the available audience. Spacing posts by at least 18 to 24 hours is generally recommended to avoid this cannibalization effect.
Generally yes—this is a pattern observed across most social platforms including LinkedIn. As a page's follower count grows, the percentage of followers who see any given post in their feed tends to decline, because the algorithm is serving a larger and more diverse audience and not every post is relevant to every segment. A page with 1,000 followers might reach 15–20% of its audience organically; a page with 10,000 followers might consistently reach 5–10%. This is why engagement rate is a more meaningful metric than raw impressions as a page scales—it normalizes for audience size and tells you whether the content is actually resonating with the people who do see it.
Comments are the rarest and most algorithmically valuable engagement type on LinkedIn—they signal active audience participation rather than passive consumption, and LinkedIn's algorithm treats comments as a stronger distribution signal than reactions or clicks. In MOJO's Q1 data, the posts that generated comments were the Holly Basta award (14 comments), the Near Me SEO post (3 comments), the Guinness Brewery visit (1 comment), and the Tolling UX post (0 comments but strong reach). The pattern is consistent with what LinkedIn engagement research shows broadly: posts that generate comments either ask a direct question, take a position worth debating, celebrate a community member, or touch on a topic the audience is personally navigating. Posts that simply share information without inviting a response tend to earn reactions at best.
LinkedIn is a high-authority domain that Google indexes regularly. When MOJO publishes a post linking to a blog, that link and the surrounding text become indexed content on LinkedIn's domain—contributing to the external documentation of MOJO as a credible source on the topics covered in that content. The posts that link to MOJO's website also drive direct referral traffic from LinkedIn to mojo.biz, contributing to the overall traffic mix and the branded search signals that build over time as more people encounter the MOJO name in professional contexts. For more on how external documentation builds SEO authority and entity recognition, read our post on why agency benchmark reports build domain authority.
Yes—with the right expectations. A smaller follower base means lower raw impression counts, but engagement rates on well-crafted content can actually be higher for smaller pages because the audience is more tightly self-selected. The more important question than follower count is whether your target customers and referral sources are active on LinkedIn. For B2B companies, professional services firms, local businesses serving business owners, and any organization where relationships drive revenue, LinkedIn is consistently one of the highest-ROI organic channels available. Starting with consistent posting—even two or three times per month—builds the content history and follower base that compound over time into meaningful reach.
Impressions count the total number of times a post was displayed in someone's feed, including multiple views by the same person. Unique impressions count the number of distinct individuals who saw the post at least once. The gap between the two tells you how much repeat viewing is happening—a post with 1,000 impressions and 600 unique impressions was seen an average of roughly 1.7 times per person who encountered it, which can indicate strong algorithmic continued distribution or a highly engaged core audience coming back to the content. MOJO's Q1 data shows unique impressions consistently running at roughly 50–70% of total impressions across most posts, which is typical for organic LinkedIn content.
There's no universally correct cadence, but the data consistently supports quality over quantity for company pages. MOJO published 15 posts across 90 days in Q1—roughly one post every six days—and generated meaningful organic reach across the quarter without the cannibalization effect that comes from posting too frequently. Most research on LinkedIn company page performance suggests posting between two and five times per week for pages actively trying to grow reach, but for smaller teams managing content alongside other priorities, one to three high-quality posts per week consistently outperforms five to seven lower-quality posts. The March 4th and 5th back-to-back posts that drove Q1's best two-day stretch show that timing and sequence matter as much as frequency.
Yes. LinkedIn content strategy and management is part of MOJO's digital marketing service offering. We handle content planning, post creation, scheduling, performance tracking, and monthly reporting—the same data-driven approach we apply to our own LinkedIn presence. Whether you're starting from scratch or trying to get more from an existing page, we build strategies grounded in what the analytics actually show, not generic best practices. Request a quote at mojo.biz/request-a-quote and we'll take a look at where your LinkedIn presence stands and what it would take to build it into a consistent channel for your business.
