MOJO Recently Launches the Redesign of The SilencerCo Website
By MOJO Team • June 29, 2023 • Website Design
Category
By MOJO Team • June 29, 2023 • Website Design
By MOJO Team • June 29, 2023 • News, Website Design
We are thrilled to announce the successful launch of our latest web design project at silencerco.com. As a leading web design agency, we have poured our passion, expertise, and creativity into crafting a website that perfectly reflects our client's vision and delivers an exceptional user experience.
At MOJO Creative Digital, we understand the power of a well-crafted online presence in today's digital landscape. With input from the SilencerCo team, we have successfully combined cutting-edge design techniques, intuitive navigation, and seamless functionality to create a digital masterpiece that captivates and engages visitors.
Let’s explore some of the site functions, visuals and navigational elements.
SilencerCo had engaged MOJO to create a custom responsive website design. SilencerCo's vision was to have a cutting-edge website design, for ecommerce, that would be aesthetically pleasing and would support their goals of putting the customer first by, supporting consumer education and easing the buyer’s journey.
They needed a fresh look but as recognized leaders in their industry, they did not want to rebrand the business. This would mean that the MOJO team would need to encapsulate the SilencerCo identity so that it would still feel like the same brand but with a completely new look.
The website design also had to be modular, scalable, easy to customize and integrate with WordPress and WooCommerce Interface. In other words, the website couldn’t just look pretty, it would need to be fully functional and easy to customize on the back end so that the SilencerCo could make changes based on their marketing efforts.
After working with the SilencerCo team to understand the company, the end result was a modern cutting-edge website unlike any in the firearms industry. Let's explore the various aspects that make this a powerful website.
We used a variety of scenic outlooks with real photography from the SilencerCo to showcase the versatility and various use cases of their products. This also allowed us to create a brand-new look and feel without diluting their branding.
To add a sense of depth and create a more immersive website experience, special effects such as parallax, 3D modeling and clearly defined hover states were implemented throughout the site. 
We also wanted to maintain the ease of use and aesthetically pleasing designs while navigating the website so we decided on creating a mega drop-down menu. This type of menu makes it easier for consumers new to silencers or the SilencerCo brand to find what they need.
Best of all, the SilencerCo team would have full control of the front-end design and back-end systems. They would be able to continue changing store merchandise, images, content, etc. as they please.
To discover the full experience, check out the website yourself. Silencerco.com Make sure to scroll slowly, hover over icons and visit different pages so that you don’t miss all the little details.
In order to create high-quality websites, that support a business’s personality and goals, it takes collaboration from both the design team as well as the client. In this case, it was SilencerCo’s vision combined with the creativity of MOJO that led to a successful website launch.
The SilencerCo team provided insights into consumer frustrations and industry trends that could be addressed with the new website design. They also provided brand identity insights so that MOJO had a good guideline to follow in keeping with their corporate identity.
Our team at MOJO thoroughly researched SilencerCo’s industry, including consumer research and competitor analysis, and combined that with our knowledge of user experience and creativity to design. We polled 300 firearm owners, recorded on screen sessions with users, and we validated consumer needs to help guide our design and development efforts.
It was each team’s efforts and the back-and-forth collaboration at each step that led to the work of art you have in front of you today.
But the story is not over. Let’s explore how SilencerCo is currently using its customizable website, as a piece of its business operations.
When your business has complete control of your website, you can make it a part of your marketing, sales and business operations. With SilencerCo’s digital presence being such an important aspect of their business goals, they decided to integrate their website with the rest of their campaigns.
When a website is custom-built to a business’s needs, it can be a powerful business tool. And that is exactly how SilencerCo sees its investment!
What would you be able to do with a website designed to help you meet your business goals? Give us a call if you're ready for your new website redesign.
Since its inception in 2008, SilencerCo’s dedication to authenticity and innovation has never wavered. Today, they continue to focus on exceptional customer service and industry-leading products; products that are crafted by people with the utmost dedication to their industry. They are hunters, shooters, and gun enthusiasts, just like the people they serve. Their mission is to bring products that will enhance their client’s overall shooting experience.
