What consumers are looking for in a company’s website

What consumers are looking for in a company’s website

When it comes to the online presence of an organization, a website is the “face” of a company. Depending on certain factors, a website creates the very first impression on a consumer, or in other words, a potential client. Consumers are looking for certain components on a company website to decide whether they want to use their services or not. 

Companies have seconds to capture the attention of potential clients with their websites. Various factors of user experience help with capturing and keeping people interested in your company or services.

Here are some key factors consumers look for within a company’s website:

Mobile-Friendly 

• Mobile sites generated 54.8% of global website traffic in the first quarter of 2021 (hubspot).
• 50% of smartphone users are more likely to use a company or brand’s mobile site while browsing or shopping on a smartphone (hubspot).
• Mobile-friendly sites allow users to browse on their mobile devices, allowing for more accessibility and ease of use.

Aesthetically Pleasing

• 50% of consumers in a 500-person survey believe that website design is crucial to a business’s overall brand (hubspot).
• A well-designed and aesthetically pleasing website will represent the company professionally and on-brand.
• 75% of judgements related to a website’s credibility is based on its overall aesthetics (TopTal). 
• A well-designed website will show that effort was put into the site, therefore giving a good impression. 

Functionality 

• Quick loading times will keep the consumer’s attention 
• A website that is easy to find, as well as navigate, will keep the consumer on the site for a longer period of time.
• 42% of people will leave a website due to poor functionality (hubspot). 

User Experience

• An overall good user experience on the website will increase your chances of getting a call or email from a consumer interested in your services. 
• A combination of a visually pleasing website, quick loading times, and easy navigation creates a good experience on the website.

Useful + Consistent Information & Content 

• A website that provides useful content and information will help potential clients learn what they need to know about the company.
• Content is most prevalent on a site, so making sure that brand messaging is consistent is highly important.
• Having a schedule for posting content such as blog posts is key to gaining recognition and traction, it also gives readers an idea of when they can expect to read a new blog post.

A positive experience on a company’s website will increase the chances of a prospect becoming an actual client. Achieving exceptional user experience on your company’s website comes from consistent branding and voice, a clean and functional website, and a site that can be used from any platform whether it be on a desktop computer or on a mobile device. 

Why should you invest in a better user experience?

A better user experience, whether it be on a website or a mobile application, will have a greater ROI. 80% of internet users are willing to pay extra for a good user experience (TopTal). 

Developing a website where users can easily navigate, consume information, and develop an interest in your company is key to increasing the chances of securing a client. 

Making sure your website is visually pleasing is also important because it is essential to represent your company in a neat and professional manner. Doing this gives your company a better chance of attracting clients. 

MOJO creates phenomenal websites that capture the consumers' attention, and more importantly, keeps their attention. With over fifteen years of experience in web design, MOJO offers custom web design and development services that allow your company to attract clients and produce marketing results. 

If you have any questions about our services, do not hesitate to give us a call or schedule a consultation. We’d be happy to guide you in the right direction. 
 

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