A MOJO Case Study

Digital Color Ink

Engagement started August 2017



Digital Color Ink, LLC was established in 2002 by two industry professionals, Jay Udovich and Carew Alley. With over 35 years of experience and knowledge, they set out to establish a company that strives to exceed their valued partners. They are constantly searching for new printing products to provide you with solutions for your ever-developing graphic printing needs. They understand that each one of your projects carries your name, which is why they strive to exceed your expectations in providing you with the best resolution.


The Challenge

Digital Color Ink was growing, and they were ready to reinvent their image and website to match the future they envisioned. Competing print supply companies were launching websites with e-commerce capabilities that were not only integrated with inventory management systems, but the websites also offered user-specific pricing through a secure portal their customers could access. DCI needed to change that would show their forward-thinking and proactive approach to helping their customers grow.


The Solutions

Together our two teams would begin brainstorming and looking objectively at their customer base, their needs, and reflecting on the impact they wished to make in the industry. The MOJO team focused on the basic premise of the print industry… C.M.Y.K. From the kick-off of the brainstorming session to the placement of the last pixel, we knew that we had to create a brand that embodies the meaning of I.N.K. and business innovation. Using the four primary CMYK colors, which are the industry’s premise, MOJO presented the colors using pixels but in the shape of an abstract “splash” that implied movement and creativity.

Once the brand was memorialized, we began looking at DCI’s competitors, their business rules, goals, and sales objectives.  After evaluating their network infrastructure, marketing needs, and inventory management platforms, we designed and developed a robust e-commerce platform that would scale with the company for years to come.  Most importantly, we provided DCI with the ability to add category and user-specific pricing with more options and control than their competitors could offer.


The Results

MOJO designed and developed the company’s new brand and their new e-commerce website that provided a new and interactive means of serving their customers.


Increase in projected online sales in the first 30 days of launch.


Increase in sales in their second year of the ecommerce site launching


Increase each year in average time spent on site


Increase in site traffic from their old site, average page visit of 5.46 pages

Web Design

MOJO design and developed a fully mobile responsive e-commerce website with a customer portal, inventory management, and real-time transactional reporting with Quickbooks.


When it came to creating the DCI brand, MOJO’s Number One Mission was to ensure their brand made a splash in their industry and scared their competitors.

Very professional established company that is all about their clients. Whoever it is they work with, they make it all about them and getting the results that will bring them back for more MOJO. Highly recommended.

LogoZone Promotions

MOJO has been wonderful in providing the service and skill we like and continue to like. I look forward to a long a creative future with them. they are good people and I am proud to know them.

Robert Wall

Great partnership as our website host with superb customer care and support.

TheBWIBusiness Partnership

I have participated in events, training and education sponsored by the team at MOJO. I appreciate the creativity and knowledge they provide for their clients. The digital world changing all the time. If you partner with MOJO they will keep you on target and ahead of the curve.

Chuck MacDonald

They are professional, great to work with and very responsive. High quality product at a reasonable price. Value.

Kip Howlett

Very knowledgeable and friendly staff! A pleasure to work with!

Chris Jones

MOJO created an excellent SEO website for the Maryland Retailer’s Association and we couldn’t be happier. It was a pleasure to work with the team!

Cailey Locklair